An advertising agency is making light of air pollution in China

ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

We have seen gamification used to incentivise the things that nobody enjoys. In a bid to raise awareness about traffic offenses in China, authorities gamified the highway code by retracting fines from those who could correctly answer on the spot questions. And, in the UK a company used games to motivate call centre employees. Now, in China, an advertising agency has collaborated with fog mask brand, Kobayashi, to metaphorically lift the cloud created by dangerous air pollution levels with a new game, Air Pollution Discount. In China, PM 2.5 Air Quality Index levels are broadcast every day. Quite often…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.