Advertising & Marketing
Japanese airline’s hyper-personalised marketing campaign
Japan Airlines has launched a new ad campaign that uses dynamic content to tailor content to different markets and individuals.
Advertising and Marketing Innovations
Innovation Sectors > Advertising and Marketing
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Innovation Snapshot
Top 7 Advertising and Marketing Innovations From 2019
From virtual influencers and video game-inspired lines to AR shopping experiences, here are seven of our favourite advertising and marketing innovations from 2019.
Advertising & Marketing
Scooter startup bets on multichannel campaign to engage riders
The campaign is a bid to highlight Lime scooter’s inclusivity and encourage scooters as alternative forms of transport.
Advertising & Marketing
Pros and Cons: Social Media Influencers
Social media influencers are often embroiled in scandal, yet influencer marketing can be very effective.
Advertising & Marketing
Education campaign makes recycling sweets wrappers easy
The “Trick or Trash” campaign offers teachers a free lesson plan and a recycling kit.
Retail
Adidas sells shoes via Snapchat game
The limited-edition game, “Baseball’s Next Level,” is the first time consumers can buy products directly from a game in the app.
Advertising & Marketing
Period underwear company uses ad campaign to normalise menstruation
Thinx’s nationwide ad campaign in the United States envisions a world without period shame.
Health & Wellbeing
New campaign seeks to humanise fertility treatments
The campaign aims to make women feel more human – and less like a science experiment – when they receive fertility treatments.
Advertising & Marketing
Campaign uses coffee to highlight warning signs of Parkinson’s disease
The campaign coincided with National Coffee Day to increase public awareness.
Nonprofit & Social Cause
Social enterprise urges companies to poach its staff
Beco is hoping to raise awareness of disabled workers with an ad campaign urging competitors to steal its staff.
Advertising & Marketing
A ‘university’ for Instagram influencers
Seed is offering a crash course aimed at stopping the spread of misinformation on Instagram.
Computing & Tech
Social media app alleviates fear of harassment
The app allows users to video chat and share their screen with a friend in real-time.