Advertising & Marketing
Ad campaign uses animation to capture sensation of ASMR
Vault 49 uses a mix of animation, font shapes and textured material to recreate the experience of the videos.
Advertising and Marketing Innovations
Innovation Sectors > Advertising and Marketing
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Advertising & Marketing
Greenpeace taps into star power for new sea turtle campaign
The Aardman animation is part of Greenpeace’s larger efforts to draw attention to the extinction threat facing sea turtles.
Advertising & Marketing
Online re-seller ‘hijacks’ old Tweets for ad campaign
An online marketplace repurposed old Tweets to gain some free publicity for its products.
Advertising & Marketing
An AR scavenger hunt teases new Pearl Jam album
The band utilised AR and Instagram to create an interactive scavenger hunt for its fans, generating huge buzz for its upcoming album.
Advertising & Marketing
Japanese airline’s hyper-personalised marketing campaign
Japan Airlines has launched a new ad campaign that uses dynamic content to tailor content to different markets and individuals.
Advertising & Marketing
Scooter startup bets on multichannel campaign to engage riders
The campaign is a bid to highlight Lime scooter’s inclusivity and encourage scooters as alternative forms of transport.
Advertising & Marketing
Education campaign makes recycling sweets wrappers easy
The “Trick or Trash” campaign offers teachers a free lesson plan and a recycling kit.
Retail
Adidas sells shoes via Snapchat game
The limited-edition game, “Baseball’s Next Level,” is the first time consumers can buy products directly from a game in the app.
Advertising & Marketing
Period underwear company uses ad campaign to normalise menstruation
Thinx’s nationwide ad campaign in the United States envisions a world without period shame.
Health & Wellbeing
New campaign seeks to humanise fertility treatments
The campaign aims to make women feel more human – and less like a science experiment – when they receive fertility treatments.
Advertising & Marketing
Campaign uses coffee to highlight warning signs of Parkinson’s disease
The campaign coincided with National Coffee Day to increase public awareness.
Nonprofit & Social Cause
Social enterprise urges companies to poach its staff
Beco is hoping to raise awareness of disabled workers with an ad campaign urging competitors to steal its staff.