A supermarket campaign teaches shoppers how to keep fruit and veg fresh
The store labels fruit and vegetables so that customers know which items to store together for best results
Advertising and Marketing Innovations
Innovation sectors > Advertising and Marketing
Innovation is a key part of advertising and marketing. Uncovering and promoting the newness of a product or service is essential for grabbing the attention – and the wallets – of would-be customers. At Springwise, we’ve feature many advertising and marketing innovations, from a metaverse marathon to promote digital diversity, to a digital platform that pays people to watch ads.
See our most recent Advertising and Marketing innovations below, or view and search our library
A pasta brand promotes passive cooking
The technique involves turning the stove off after water has boiled to save energy
Exchanging unwanted electronics for Minecraft coins
A Nordic electronics retailer has teamed up with Minecraft to encourage real-world recycling with in-game rewards
Fashion brand encourages resale through social media
The company supplies QR codes that generate an ad for reselling clothes once users are done with them
Cocoa bean haute couture dress combines technology with sustainability
The 3D-printed dress is made from waste cocoa bean husks
Leading cat food brand helps to restore the world’s coral reefs
The project is part of the company’s focus on sustainable sourcing
Minecraft climate change world teaches gamers about energy and water
Bringing real-world lessons to digital gaming makes content more accessible
Indigenous-owned beauty brand makes toxic lip gloss to highlight clean water crisis
The campaign hopes to spark conversation about the importance of clean water and the challenges Indigenous communities face in accessing this essential resource
An ad campaign airdrops messages about refurbished phones to customers in Apple stores
The ad is for an e-commerce platform that promotes and sells renewed electronic devices from vetted suppliers
A metaverse marathon promotes online diversity and inclusion
The event was part of a brand’s campaign to bring the benefits of physical activity to everyone
A platform aims to end sexual harassment on public transport
The platform makes it easier to report incidents and access support
Australian insurer creates extreme weather-proof home concept design
The house is affordable, insurable, and highly resilient to rain, wind, and fire