Fashion brand encourages resale through social media
The company supplies QR codes that generate an ad for reselling clothes once users are done with them
Advertising and Marketing Innovations
Innovation sectors > Advertising and Marketing
Innovation is a key part of advertising and marketing. Uncovering and promoting the newness of a product or service is essential for grabbing the attention – and the wallets – of would-be customers. At Springwise, we’ve feature many advertising and marketing innovations, from a metaverse marathon to promote digital diversity, to a digital platform that pays people to watch ads.
See our most recent Advertising and Marketing innovations below, or view and search our library
Cocoa bean haute couture dress combines technology with sustainability
The 3D-printed dress is made from waste cocoa bean husks
Leading cat food brand helps to restore the world’s coral reefs
The project is part of the company’s focus on sustainable sourcing
Indigenous-owned beauty brand makes toxic lip gloss to highlight clean water crisis
The campaign hopes to spark conversation about the importance of clean water and the challenges Indigenous communities face in accessing this essential resource
An ad campaign airdrops messages about refurbished phones to customers in Apple stores
The ad is for an e-commerce platform that promotes and sells renewed electronic devices from vetted suppliers
A metaverse marathon promotes online diversity and inclusion
The event was part of a brand’s campaign to bring the benefits of physical activity to everyone
A platform aims to end sexual harassment on public transport
The platform makes it easier to report incidents and access support
Australian insurer creates extreme weather-proof home concept design
The house is affordable, insurable, and highly resilient to rain, wind, and fire
A digital advertising platform that pays people to watch ads
The platform pays users to watch ads, and allows them to use the money to support charities
Fashion brand lets gamers open their own virtual stores
Forever 21 has developed a virtual retail experience that allows Roblox players to create and run their own virtual stores selling real merchandise
An ad campaign that helps youth build basketball courts anywhere
Reebok has released a digital AR tool that helps kids to create a basketball court anywhere
Beer company hosts tournament to fish out plastic in mexico
In merely four hours, over 60 fishermen on 30 boats removed 2.9 tonnes of plastic from the ocean