Advertising & Marketing
An ad campaign that helps youth build basketball courts anywhere
Reebok has released a digital AR tool that helps kids to create a basketball court anywhere.
Advertising and Marketing Innovations
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Advertising & Marketing
Beer company hosts tournament to fish out plastic in mexico
In merely four hours, over 60 fishermen on 30 boats removed 2.9 tonnes of plastic from the ocean.
Health & Wellbeing
Prayer mat helps mosque-goers socially distance
The mats are around 180 cm wide to keep worshippers farther apart and are made of sustainable, “non-tearable” paper.
Advertising & Marketing
Restaurant chain throws virtual Comic-Con afterparty to boost engagement
Traction-gaining features included a “go-to QSR for late-night munchies”, activated on Discord with a total of 5,560 members during the first 24 hours.
Advertising & Marketing
Adidas has created a billboard for women to swim in
Adidas’ new ad campaign encourages women in the UAE to swim with a unique billboard.
Advertising & Marketing
Toronto marketing campaign urges residents to support local businesses during pandemic
As a significant number of businesses in the city close, the collaborative pro bono effort has launched a major campaign across billboards, TV, radio and Instagram.
Advertising & Marketing
‘Reverse selfie campaign’ tackles problem of face-tuning apps amongst young women
Unilever-owned company Dove is critiquing the way in which self-esteem in young women is being eroded by apps that change the way they look.
Sustainability
Patagonia launches campaign to spark renewable community-led energy
The new campaign across Europe aims to encourage citizens to imagine a new energy system that is local, community-owned, renewable and rooted in bringing social and economic benefits to local communities.
Advertising & Marketing
Craft brewery’s touring pub experience keeps socialising alive amidst COVID
New Zealand-based Emerson’s ‘Tiny Pub’ experience brought the idea of a much-missed social activity to the far reaches of the country.
Advertising & Marketing
A florist’s campaign sparks conversation about men’s mental health
An Australian florist has launched a bouquet range for a mental health campaign, which encourages men to reach out to their male friends.
Fashion & Beauty
Digital shoes add flair to social media feeds
Fashion brand Buffalo London has launched a pair of digital-only shoes that users can buy and “wear” on social media.
Fashion & Beauty
Brand challenges customers to wear odour-resistant clothing for 100 straight days
A fashion company is highlighting the benefits of sustainable fashion by offering customers money if they wear one of their garments for 100 days straight.