Smart, green advertising in the sky
One company combines drone technology, data analytics, and AI to make aerial ads both sustainable and effective
Advertising and Marketing Innovations
Innovation sectors > Advertising and Marketing
Innovation is a key part of advertising and marketing. Uncovering and promoting the newness of a product or service is essential for grabbing the attention – and the wallets – of would-be customers. At Springwise, we’ve feature many advertising and marketing innovations, from a metaverse marathon to promote digital diversity, to a digital platform that pays people to watch ads.
See our most recent Advertising and Marketing innovations below, or view and search our library
AI makes job ads more inclusive
Machine learning technology promotes inclusive language to help companies attract a diverse workforce
A solution for calculating and offsetting emissions from ad campaigns
An ad company is helping brands create more sustainable ad campaigns
A marketplace for sustainable video content
A new video advertising platform focuses on supporting sustainable content
Free resources, training, and tools to decarbonise advertising
A voluntary levy on advertising production is helping to reduce the carbon footprint of all ads
A supermarket campaign teaches shoppers how to keep fruit and veg fresh
The store labels fruit and vegetables so that customers know which items to store together for best results
A pasta brand promotes passive cooking
The technique involves turning the stove off after water has boiled to save energy
Exchanging unwanted electronics for Minecraft coins
A Nordic electronics retailer has teamed up with Minecraft to encourage real-world recycling with in-game rewards
Fashion brand encourages resale through social media
The company supplies QR codes that generate an ad for reselling clothes once users are done with them
Cocoa bean haute couture dress combines technology with sustainability
The 3D-printed dress is made from waste cocoa bean husks
Leading cat food brand helps to restore the world’s coral reefs
The project is part of the company’s focus on sustainable sourcing
Minecraft climate change world teaches gamers about energy and water
Bringing real-world lessons to digital gaming makes content more accessible