Advertising & Marketing
An ad campaign airdrops messages about refurbished phones to customers in Apple stores
The ad is for an e-commerce platform that promotes and sells renewed electronic devices from vetted suppliers.
Advertising and Marketing Innovations
Innovation sectors > Advertising and Marketing
Innovation is a key part of advertising and marketing. Uncovering and promoting the newness of a product or service is essential for grabbing the attention – and the wallets – of would-be customers. At Springwise, we’ve feature many advertising and marketing innovations, from a metaverse marathon to promote digital diversity, to a digital platform that pays people to watch ads.
See our most recent Advertising and Marketing innovations below, or view and search our library
Advertising & Marketing
A metaverse marathon promotes online diversity and inclusion
The campaign is part of a brand’s campaign to bring the benefits of physical activity to everyone.
Advertising & Marketing
A platform aims to end sexual harassment on public transport
The platform makes it easier to report incidents and access support.
Advertising & Marketing
Australian insurer creates extreme weather-proof home concept design
The house is affordable, insurable, and highly resilient to rain, wind, and fire.
Advertising & Marketing
A digital advertising platform that pays people to watch ads
The platform pays users to watch ads, and allows them to use the money to support charities.
Fashion & Beauty
Fashion brand lets gamers open their own virtual stores
Forever 21 has developed a virtual retail experience that allows Roblox players to create and run their own virtual stores selling real merchandise.
Advertising & Marketing
An ad campaign that helps youth build basketball courts anywhere
Reebok has released a digital AR tool that helps kids to create a basketball court anywhere.
Advertising & Marketing
Beer company hosts tournament to fish out plastic in mexico
In merely four hours, over 60 fishermen on 30 boats removed 2.9 tonnes of plastic from the ocean.
Health & Wellbeing
Prayer mat helps mosque-goers socially distance
The mats are around 180 cm wide to keep worshippers farther apart and are made of sustainable, “non-tearable” paper.
Advertising & Marketing
Restaurant chain throws virtual Comic-Con afterparty to boost engagement
Traction-gaining features included a “go-to QSR for late-night munchies”, activated on Discord with a total of 5,560 members during the first 24 hours.
Advertising & Marketing
Adidas has created a billboard for women to swim in
Adidas’ new ad campaign encourages women in the UAE to swim with a unique billboard.
Advertising & Marketing
Toronto marketing campaign urges residents to support local businesses during pandemic
As a significant number of businesses in the city close, the collaborative pro bono effort has launched a major campaign across billboards, TV, radio and Instagram.
