
Smart, green advertising in the sky
One company combines drone technology, data analytics, and AI to make aerial ads both sustainable and effective
Innovation is a key part of advertising and marketing. Uncovering and promoting the newness of a product or service is essential for grabbing the attention – and the wallets – of would-be customers. At Springwise, we’ve feature many advertising and marketing innovations, from a metaverse marathon to promote digital diversity, to a digital platform that pays people to watch ads.
One company combines drone technology, data analytics, and AI to make aerial ads both sustainable and effective
Machine learning technology promotes inclusive language to help companies attract a diverse workforce
An ad company is helping brands create more sustainable ad campaigns
A new video advertising platform focuses on supporting sustainable content
A voluntary levy on advertising production is helping to reduce the carbon footprint of all ads
The store labels fruit and vegetables so that customers know which items to store together for best results
The technique involves turning the stove off after water has boiled to save energy
A Nordic electronics retailer has teamed up with Minecraft to encourage real-world recycling with in-game rewards
The company supplies QR codes that generate an ad for reselling clothes once users are done with them
The 3D-printed dress is made from waste cocoa bean husks
The project is part of the company’s focus on sustainable sourcing
Bringing real-world lessons to digital gaming makes content more accessible