Advertising & Marketing
Personalised ad format uses proximity-based push notifications
A French ad tech company developed a method for brands to push notifications to shoppers on-the-go.
Advertising and Marketing Innovations
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Advertising & Marketing
Chipotle responds to social distancing with live streaming
The restaurant chain’s sessions include celebrity guests and are aimed at younger consumers.
Advertising & Marketing
360-degree hologram ads promote new Puma trainers
The athletic shoe giant tapped into growing customer interest in holograms and out-of-home advertising to build momentum for its latest trainers.
Advertising & Marketing
New York brewery gamifies its IPA with QR codes
SingleCut’s “Big in Japan IPA” featured packaging that also functioned as a “Name That Tune” game.
Advertising & Marketing
Campaign rewards Fortnite players for saving lives
The new Fortnite game mode is part of campaign to raise awareness about the human cost of war and the work of the International Red Cross.
Advertising & Marketing
Startup uses AI to help companies navigate social media trends
Yonder uses machine learning and AI-powered software to help clients protect their brands online.
Advertising & Marketing
Ad campaign uses animation to capture sensation of ASMR
Vault 49 uses a mix of animation, font shapes and textured material to recreate the experience of the videos.
Advertising & Marketing
Greenpeace taps into star power for new sea turtle campaign
The Aardman animation is part of Greenpeace’s larger efforts to draw attention to the extinction threat facing sea turtles.
Advertising & Marketing
Online re-seller ‘hijacks’ old Tweets for ad campaign
An online marketplace repurposed old Tweets to gain some free publicity for its products.
Advertising & Marketing
An AR scavenger hunt teases new Pearl Jam album
The band utilised AR and Instagram to create an interactive scavenger hunt for its fans, generating huge buzz for its upcoming album.
Advertising & Marketing
Japanese airline’s hyper-personalised marketing campaign
Japan Airlines has launched a new ad campaign that uses dynamic content to tailor content to different markets and individuals.
Advertising & Marketing
Scooter startup bets on multichannel campaign to engage riders
The campaign is a bid to highlight Lime scooter’s inclusivity and encourage scooters as alternative forms of transport.