
A supermarket campaign teaches shoppers how to keep fruit and veg fresh
The store labels fruit and vegetables so that customers know which items to store together for best results
Innovation is a key part of advertising and marketing. Uncovering and promoting the newness of a product or service is essential for grabbing the attention – and the wallets – of would-be customers. At Springwise, we’ve feature many advertising and marketing innovations, from a metaverse marathon to promote digital diversity, to a digital platform that pays people to watch ads.
The store labels fruit and vegetables so that customers know which items to store together for best results
The technique involves turning the stove off after water has boiled to save energy
A Nordic electronics retailer has teamed up with Minecraft to encourage real-world recycling with in-game rewards
The company supplies QR codes that generate an ad for reselling clothes once users are done with them
The 3D-printed dress is made from waste cocoa bean husks
The project is part of the company’s focus on sustainable sourcing
Bringing real-world lessons to digital gaming makes content more accessible
The campaign hopes to spark conversation about the importance of clean water and the challenges Indigenous communities face in accessing this essential resource
The ad is for an e-commerce platform that promotes and sells renewed electronic devices from vetted suppliers
The event was part of a brand’s campaign to bring the benefits of physical activity to everyone
The platform makes it easier to report incidents and access support
The house is affordable, insurable, and highly resilient to rain, wind, and fire