Adverts on luggage pay customer baggage fees

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We have seen everything from automated umbrella kiosks to smartphone cleaners and EV charging stations offer innovative advertising spaces. US-based Orion is now even tapping into travelers' luggage, by offering them the chance to bypass checked-in baggage fees. Launching next year, Orion will roll out sponsored hardshell suitcases — “mobile luggage billboards" — that will pay for the cost of baggage handling. When the program is fully running, users will pay an annual subscription fee, buy suitcases subsidized by the sponsors, and then receive gift cards that cover the baggage checking costs of up to 6 journeys per year. Users…

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