Agency for customer-made ads
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
ViTrue is creating a platform for consumers to create commercial videos for brands. Although many companies have been experimenting with consumer-generated advertising (see trendwatching.com's customer-made for a host of examples), up until now, this has mostly been in the shape of one-off contests held by individual brands. As the first agency dedicated to consumer-generated advertising, ViTrue intends to create structure in this arena, and a become a destination for brands to interact with consumers. In their own words, the agency will "enable major brands to leverage customer creativity to produce more relevant and engaging ads, at lower production and distribution…
Spotted another good idea???
Join our network and earn rewards