Agency for customer-made ads

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ViTrue is creating a platform for consumers to create commercial videos for brands. Although many companies have been experimenting with consumer-generated advertising (see trendwatching.com's customer-made for a host of examples), up until now, this has mostly been in the shape of one-off contests held by individual brands. As the first agency dedicated to consumer-generated advertising, ViTrue intends to create structure in this arena, and a become a destination for brands to interact with consumers. In their own words, the agency will "enable major brands to leverage customer creativity to produce more relevant and engaging ads, at lower production and distribution…

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