Last month, we reported on ViTrue, a new type of ad agency that’s building a platform to encourage consumers to create commercial videos for brands. The Atlanta-based agency’s first campaign is being launched later this week. A partnership with Moe’s Southwest Grill (a fast casual Tex Mex chain of restaurants with over 200 locations in the United States) will help bring the “Moe’s Burrito in Every Hand” campaign to online audiences, in combination with regular ads on radio, TV, and in print. Makers of the customer-made ads will be asked to showcase how they are doing their part to put a Moe’s burrito “in the hand of every woman, child and man across the nation.” Ad creators will be rewarded through a contest. Submitted ads will be judged by Moe’s customers, the Sharkle online video community and a panel of Moe’s representatives, and the grand prize winner will win one free burrito every week for the rest of his/her life. Moe’s video community will be online here: moes.sharkle.com. For more examples of how companies are dipping their toes in the waters of co-creation, check out trendwatching.com‘s customer-made.