AI for marketers to leverage cognitive advertising

AI for marketers to leverage cognitive advertising

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In an increasingly noisy and cluttered world, advertisers are seeking ways of using technology to deliver more personal and relevant content to consumers in ways that can scale to reach millions. Artificial intelligence is leading the way in providing a solution. A Canadian startup created chat bots that use AI to have conversations with users, and in Japan, a creative agency has appointed an AI robot that mines creative databases to provide input as their creative director. The latest innovation comes from The Weather Company in the form of Watson Ads, which use AI to answer consumer questions through the medium of advertising.

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