AI matches brands with social media influencers

AI matches brands with social media influencers

Los Angeles-based Influential scores influencers that rank in the top one percent of their social media network for brands to choose who best to work with.

United States14 Mar 2017
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Using IBM’s augmented intelligence algorithm Watson, Influential helps brands choose who among social media’s top influencers is best suited for a campaign. Once a brand chooses with whom to work, the influencer is sent a creative brief via an invitation-only app. Influencers whose engagement numbers drop will be removed from the app.

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