AI search tool imitates in-store browsing

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E-commerce is hardly a new phenomenon, but with time comes competition. Retailers are constantly vying with each other to gather and keep consumer interest. Visii, a UK-based company, is improving the online buying experience by mimicking the way we browse offline. Visii believes “A picture is worth a thousand keywords”. Rather than entering keywords into a search bar, users can simply click on the images of products they like. With each click, Visii intuitively responds by displaying more relevant products to what the customer desires. In situations where shoppers don’t have a clear idea of what they are browsing for,…

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