German startup uses artificial intelligence and LinkedIn to quickly assess work style
Spotted: German startup Bunch has created an automated way to assess a job applicant’s work style. Called Emma, the Chrome extension is used with LinkedIn to scan profile language, posts and recommendations, as well as dozens of other indicators that reveal behaviour.
The algorithm, which is powered by artificial intelligence, compares the LinkedIn data to more than a million data points collected from things like Slack messages, other LinkedIn profiles and reviews on Glassdoor. With this data, the applicant is categorised into personality types that reveal things like whether they are adaptable, detail-oriented or have integrity. Recruiters can use this to determine whether someone is likely to work out in a job.
The technology was created by Bunch (a Berlin group of organisational psychologists, data scientists and software developers). Charles O’Reilly, an organizational behaviour professor at the Stanford Graduate School of Business, developed the behavioural model used by Bunch.
The Chrome extension is free to download. Job seekers can use it as well to see how their profile might be assessed by potential employers.