Airline commissions books that can be completed in flight time
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In today's world of non-stop information and endless social network notifications, it's hard to find the time to concentrate on just one story, never mind finishing a full-length novel. The Netherlands' VertragingsApp has already encouraged train passengers to discover short story authors based on their delay time, and now a new project has created a range of fiction titles for customers of Australia's Qantas airline, selected to correspond with flight times. Titled A Story For Every Journey, the project is a collaboration with Sydney-based ad agency Droga5. The campaign used statistics from publishing house Hachette to discern that the average…
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