Album comes with free chopping board, available from pop-up shops

Album comes with free chopping board, available from pop-up shops

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With consumers gradually forgoing CDs in favour of digital downloads, we’ve seen several musicians looking to prove that physical releases can still offer something different, such as Kid Koala’s 12 bit Blues, which included a build-your-own turntable to play it on. Now Irish band Bell X1 have encased their new LP – Chop Chop – album in a practical chopping board, as well as opening pop-up shops that sell nothing but the album.

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