Analysis tool helps companies improve their website content

Analysis tool helps companies improve their website content

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Many businesses now subscribe to the belief that ‘content is king’, using online blogs and website posts as a marketing tool to attract and maintain their customer-base. But this involves a lot of guesswork or trial and error, as content marketers attempt to create the content that captures their audience’s attention. Offering to make this a more scientific process, MarketMuse is a startup that uses semantic algorithms to help businesses find and fill any content gaps on their websites, which can lead to better search rankings.

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