Analysis tool helps companies improve their website content

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Many businesses now subscribe to the belief that 'content is king', using online blogs and website posts as a marketing tool to attract and maintain their customer-base. But this involves a lot of guesswork or trial and error, as content marketers attempt to create the content that captures their audience's attention. Offering to make this a more scientific process, MarketMuse is a startup that uses semantic algorithms to help businesses find and fill any content gaps on their websites, which can lead to better search rankings. To begin, companies simply visit the platform and enter their domain address, which enables…

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