Analytics platform actually helps boost web traffic
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Web analytics tools are great for website owners who need to know how many visitors they're getting, where they're coming from and what content they're engaging with. However, it's typically left up to them to figure out the hard part — working out how to optimize content to give readers what they want. Echobox is a new app for content creators that actually gives them actionable tasks to help their writing go viral. Aimed primarily at news publishers, the app eschews the bare facts, figures and graphs offered up by other analytics service. Rather, it uses algorithms and machine learning…
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