Android lock screen ads earn cash for consumers
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While consumers have already had the option to place ads on their computer background to raise money for charity through the Donate your Desktop scheme, computing has rapidly moved into a predominantly mobile age. Advertising space on smartphones has now become prime real estate, and a new startup called Locket is enabling consumers to sell their lock screens in order to earn some extra cash. The app, which is available for Android devices, delivers targeted content such as ads, offers, movie trailers and brand news – personalized through geolocation, social media data and engagement history – to users' lock screens.…
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