Angelic crowdsourcing

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Whether you call it the Power of Us, Customer-Made or Crowdsourcing, new business concepts continue to pop up that involve large groups of consumers pre-funding an artist's album, pre-purchasing an olive farmer's harvest, buying shares in a whiskey distillery, or colonising a remote island. Case in point, from the movie world: A Swarm of Angels. A British project, the team behind A Swarm of Angels has set out to make a GBP 1 million film and give it away to 1 million people in 1 year. The movie will be ‘open source’, using the flexible digital-age copyright of Creative Commons…

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