Publisher asks readers to ‘name that author’
There’s nothing like a little surprise and mystery to spark fresh interest in a company or product, and we’ve recently seen a spate of companies that are putting that idea to work. Hipstery and ShoeDazzle are two examples from the world of fashion, and recently we came across one in publishing: Fourth Estate, a UK imprint of HarperCollins that recently challenged its readers to guess which authors wrote the anonymous stories in a new collection.
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