App alerts consumers to brands with low ethical scores
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Users of the Nudge for Change app are asked which issues matter the most to them, which then sets the system’s compass to each individual’s personal moral preferences. Whenever a user enters a retail establishment, the app checks the brand’s score of one to ten in the various value categories, and if a score is particularly low in an area that the user prioritizes, the app sends an alert. Nudge for Change scores businesses on their LGBTQ, racial and gender equality, as well as environmental impact and sustainability and approach to worker’s rights. The scores are based on research conducted…
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