App alerts consumers to discounted food near expiry date

App alerts consumers to discounted food near expiry date

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ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Life Hacks', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

Retailers that use the Helsinki-based Froodly app photograph food nearing expiry and post it along with the available discount. This helps companies sell a much wider range of their produce while also preventing additional waste and pollution. Shoppers looking for discounts receive alerts via the app when items in their local stores are discounted.

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