App broadcasts location to contacts for the length of a phone call only

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We've seen a wealth of innovations born out of smartphones' geo-locating capabilities, but having a device know exactly where you are has often led to privacy concerns for some users. Now Mapfia is harnessing the technology to let smartphone owners find out where their contacts are in the real world, while maintaining privacy. Similar to Apple's own Find My Friends app, Mapfia enables friends and acquaintances to share their locations with each other to make meeting up easier. Users pick a phone number from their contacts list and press 'call' to send a notification to the person whose location they…

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