App connects users with charities based on the news they read

App connects users with charities based on the news they read

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ga('send', 'event', 'Lifestyle & Leisure', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});

People naturally gravitate towards news stories that interest them, and at the end of a powerful story there is often a natural human response to engage and ask, ‘how can I help?’ Now, Ideal Impact is an app which captures that energy and mobilizes inspired readers, by pointing them in the direction of social impact opportunities based on the content they have just read.

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