Through app, consumers connect with local fashion boutiques based on social interests

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Lifestyle & Leisure', 'article', 'article-industry-impression', {nonInteraction: true});

The fashion industry and social networks are just as dynamic as each other, which is perhaps why they lend themselves well to each other in a retail scenario, something that Material Wrld has already picked up on. Now the walkby app enables users to 'follow' new trends or products in order to receive notifications when local boutique stores have stock that matches their interests. Currently focusing on Chicago – where the team has partnered with a number of boutique fashion retailers – users start by registering a profile and search for their favorite stores, brands or apparel items. They can…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.