Innovation That Matters

Through app, consumers rewarded for selling Instagram snaps to brands


SnapMyAd is an app that gains Instagram users rewards for letting brands use their smartphone shots in ad campaigns.

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We recently saw Locket enable consumers to get paid for giving up their lock screens as advertising space. Now SnapMyAd is another app that gains Instagram users rewards for letting brands use their smartphone shots in ad campaigns.

Currently available for iOS devices only, users sign into the service with their Instagram account details. They can then select the images they would be happy to be used by third parties who may be able to use them to sell their product. The creators of the app believe that Instagram users already show their appreciation for brands and products by including them in their photographs, essentially acting as promotion for those businesses. Through SnapMyAd, companies can set up promotion campaigns to collect such images and the permission to use them. Photographs that are selected or receive a high number of likes from fans are then rewarded with perks and discounts from that brand.

While Instagram was last year mistakenly accused of introducing a new privacy policy that would enable it to sell any user content to third parties without permission, SnapMyAd gives power to consumers to monetize their own content as they see fit. At the same time, businesses can harness their fanbase for promotional imagery that has more authenticity behind it. Could content from other social media channels be leveraged in this way?

Spotted by: Murray Orange



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