With help of app, consumers support brands with matching ideals

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We've already seen crowdsourced barcode comments courtesy of Open Label, giving consumers more information about the products they buy. Now a new app called Buycott is helping shoppers stick to their principles by letting them know if brand histories clash with the causes they support. Available for free on the App Store and Google Play, users first select the political issues they feel it's important that companies uphold. The app encourages consumers to join broad causes such as demanding GMO labeling, cruelty-free dairy, equal pay for female employees. They can also choose to ban specific brands or brand affiliations for…

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