App creates personalised nutrition labels

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Many consumers have specific dietary needs or want more information on the food they eat. However, it can often be hard to decide what foods are the best options. A US-based startup has launched a new app Pinto to make it easier to gather fast information on food. Users simply scan food packaging with their smartphones and the Pinto app will create a personalised nutrition label. The app uses a colour coding system to indicate if food matches an individual’s dietary needs. Blue is an excellent match, green indicates a good fit, yellow means the food is okay in moderation and red warns users that food is not suitable to them. If individuals don’t follow a specific diet, they can customise their profile around healthy eating.

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