The new app from wedding registry platform Zola is employing the swiping system to enable brides and grooms-to-be to easily and quickly fill up their gift lists.
One of the prime reasons for the success of the dating app Tinder is its innovative ‘swipe left for no, right for yes’ system, which makes decision-making as easy as the brush of a digit. We’ve previously seen Hitlist use the model for its holiday recommendation engine, and now a new app from wedding registry platform Zola is also employing the swiping system to enable brides and grooms-to-be to easily and quickly fill up their gift lists.
Available for free from the App Store, the app enables couples to create and personalize their own wedding registry, uploading photos and adding stories and notes for their guests to read. In order to populate the list, users can browse products, experiences, and honeymoon funds through Zola, or scan a barcode to add an item not on the site. However, the app also includes a feature called BLENDER, which recommends items based on the gifts already on their list and enables users to simply swipe left if they don’t like it, or swipe right to add it to their registry. The app then learns their likes and dislikes based on their swiping and tailors its recommendations.
Zola uses the interface to make planning a wedding registry a quick and easy task that can be continued whenever brides and grooms have a spare few minutes between all of the other organization duties they need to complete. Are there other ways that this method could turn decision making into a less daunting task?