App delivers customers’ shopping history to staff as they check-in

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Apps such as Brouha can already deliver deals to customers' phones as they walk around a store, but now we've come across an effort from Neiman Marcus that takes that concept a step further. The US luxury retail store is now trialling its NM Service app, which provides sales associates with consumer data they can act upon in real time. Developed by Signature Labs Inc, the app can be downloaded for free from the App Store. Customers can then select to "opt-in" to participate in the service, and a sensor at a Neiman Marcus store will detect when they walk…

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