App facilitates the giving, receiving and re-giving of gift cards

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Gift cards represent a USD 100 billion industry, but all too often those cards end up lost, stolen, or forgotten. That's according to Gyft, which aims to make it easier for consumers to manage and make the most of all their gift cards through a single mobile interface. Consumers begin by downloading the Gyft app, which is free for both Android and iOS. They then add gift cards by entering the cards’ information, which is then stored in the owner’s “wallet” and can be redeemed in-store or online. Users can also send gift cards to their friends, if they so…

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