App helps smartphone owners to create better video

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We've already seen a television ad for mymuesli created entirely with the iPhone, but your average consumer still struggles to achieve professional-looking video on their handset. A new app called Cinch aims to change that, offering complex video editing capabilities and tips on how to get the perfect shot. Rather than put up with single-shot, shaky videos of important moments in their life, Cinch aims to help anyone create more dynamic, quality films. Where many video editing apps focus on post-processing, Cinch guides users as they shoot. Tips appear on the screen as they film, letting them know how to…

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