App enables consumers to attach their own comments to product barcodes
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
We've already seen numerous mobile apps that deliver product-specific information when consumers scan a barcode — Fooducate for nutrition data, for instance. Open Label, however, is an effort that aims to crowdsource the product information available this way, allowing consumers and organizations the world over to keep each other informed about products of virtually every kind. Similar in many ways to Stickybits, Open Label enables anyone to scan a product barcode and append their comments. Using the Open Label iPhone app — which is now in private beta — consumers simply scan a product's UPC barcode to open its virtual…
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