Driver app enables the user to create personalized routes for friends

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While apps such as Waze have harnessed the crowds to provide quicker routes for drivers, Mapkin is a new platform that lets friends send each other personalized directions, with custom instructions and voice recordings. Once users have created a route from one point to another, they can begin to add elements along the way. Choosing from a list of popular stop-off points or creating their own, they can include points of interest such as restaurants, gas stations and parking spaces. Mapkin enables users to also add their own comments along the way – directing friends to avoid a particular junction…

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