App lets shoppers buy straight from runway

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In the field of shopping apps, users are now able to purchase products straight their favorite TV shows, or scan an item in-store to view unboxing videos before purchase. With its latest release, augmented reality company Blippar has made purchasing the latest fashion pieces nearly instantaneous. At the recent House of Holland London Collections Men show, Henry Holland collaborated with Visa Europe and Blippar for the first instant-buy fashion experience. Attendees at the runway show were able to purchase items as seen on the model, and receive their items through next day delivery. Shoppers first launch the Blippar app and…

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