App lets shoppers buy straight from runway

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Style & Design', 'article', 'article-industry-impression', {nonInteraction: true});

In the field of shopping apps, users are now able to purchase products straight their favorite TV shows, or scan an item in-store to view unboxing videos before purchase. With its latest release, augmented reality company Blippar has made purchasing the latest fashion pieces nearly instantaneous.

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