App promises clean water for kids in need when users simply ignore their phone

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We've already seen how smartphones can be leveraged to aid global causes such as cancer research with Samsung's Power Sleep app. Now UNICEF is challenging smartphone users to make a difference by ignoring their devices through the Tap Project app, which helps provide a day's worth of clean water to children in need for every ten minutes users refrain from touching their phone. Developed by creative agency Droga5, the app requires smartphone owners to navigate to the Tap Project minisite in order to take part. After tapping the Begin button, the site then uses the device's accelerometer to detect if…

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