We’ve seen how an intelligent assistant app lets users decide who sees their shopping habits, and now a new platform is giving businesses access to customers’ receipts, by incentivizing shoppers with rewards.

InfoScout has developed a series of apps that let businesses gain insight into consumer preferences. Customers first upload pictures of receipts immediately after shopping (which InfoScout automatically digitizes via character-recognition) and gain rewards in the form of school donations or credits towards free lottery tickets. Alongside access to accurate user geographic and ethnicity data, industry partners can also deploy targeted surveys to consumers for feedback after shopping. What’s more, through a shopping list app, InfoScout mines insight on purchasing routines and impulse buys across a range of competitor stores.

By enabling users to participate in their data collection, InfoScout lessens the mistrust consumers can feel at having their habits monitored. Could other industries benefit from incentivized user data apps?