App rewards users for going to the cinema, rather than staying in

ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Telecom & Mobile', 'article', 'article-industry-impression', {nonInteraction: true});

Cinemas are facing tough competition from new companies such as Netflix and on-demand services, but they can still win film fans over with extra incentives that digital platforms can't offer. The UK's Cinime is doing just that, giving rewards to cinemagoers for interacting with content and competing in quizzes before and after movie showings. Available for both iOS and Android devices, the app can be used at hundreds of Odeon, Vue and Cineworld theaters across the UK. Visitors to those cinemas can look out for the Cinime logo on posters and on screen during the ads, acting as a prompt…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.