App takes guesswork out of name brand creation
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Pulling together data from multiple sources, creative agency ISL’s Viable app lets entrepreneurs know if the name of a potential venture already exists, and if so, where and who owns it. The agency says the idea came from witnessing too many cringe-worthy creations, including some that were in blatant violation of active trademarks. ISL used the app in deciding on the name Viable. The app is easy to use and produces a viability score for each potential name. Users type in their suggested name, and the app then analyzes information on domain availability, definitions, trademarks and comparable products to provide…
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