App notifies users when they are near an item on a friend’s wish list

App notifies users when they are near an item on a friend’s wish list

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It is often hard to pick the right gift, especially when the receiver is an uncle with too many socks and ties. Though many online and offline versions of wish lists have been developed to address this, few have achieved the widespread usage needed for its success. Combining the model of wedding registries with ecommerce wish lists and other browser extensions of similar functions, Wisher is a new smartphone app that offers yet another way of wish listing.

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