App turns print ads into digital storefronts
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Platforms such as QThru have already demonstrated how QR code scanning can help make the retail process more convenient in-store. Now Pounce is doing a similar thing with image recognition for catalogs and print material, enabling users to instantly buy items by scanning pictures on the page. Businesses who send out print material such as ads, catalogs or magazines can configure the collateral to work with Pounce, setting links for each individual product image. When consumers then scan the item they are interested in with the Pounce app, they are immediately taken through to a screen with extra information about…
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