Through app, users snap any outfit to find out where to buy it
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Platforms such as myStorey have already enabled consumers to tap the crowds for information on the products they find in images online. Now the UK's Snap Fashion is an app that lets users take a photo of an outfit they like and instantly find out where they can buy them. Available for free on the App Store, users first select the type of item they've spotted – whether a dress, skirt, trousers, shorts, top or shoes. They can then take a photograph the item and the app uses image matching software to detect the exact item, along with links to…
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