Volkswagen crowdsources apps for in-car info & entertainment

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Now that Starbucks has turned to the crowds for help redesigning its paper coffee cups and Pepsi has asked for guidance on its community giving, it seems only natural that Volkswagen should crowdsource ideas for its next in-car entertainment system. Indeed, Volkswagen just launched a new contest—dubbed App My Ride—to invite designers, programmers, developers and interested users to help develop applications for its future in-car infotainment systems. Volkswagen has already begun developing a prototype for its new system—involving, specifically, a touch-screen integrated in a vehicle's center console—and it hopes to research as many potential apps as possible. Toward that end,…

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