AR app brings print newspapers to life

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At Springwise, we have seen a rapid growth in the use of augmented reality. Innovative AR apps have included a virtual business card and an AR-connected cake that can play a message. Now, a German newspaper is using AR to combine traditional reading habits with the digital media. Bild newspaper has embedded an AR feature in its sports pages. The paper has partnered with the German Football League and streaming service DAZN to provide video highlights from the Bundesliga, German football’s top tier. To use the AR feature, readers first download a free app. They then hold their smartphone over…

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