AR lets customers virtually preview furniture designs in store
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Brick and mortar stores still have a few benefits over web retailers, with the biggest being the ability for customers to try out products in a way they can't online. But they can't even offer that bonus if the items aren't currently in stock. We've already seen Poland's A+D use augmented reality to trial store designs through lifesize projections. Now Vizera is leveraging AR to enable customers to virtually visualize products in a range of different designs. The company has developed a system that is able to detect objects and project various designs and textures onto their surface, and is…
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