AR for the naked eye transforms outdoor advertising
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Advertising has embraced technology, with a range of campaigns finding new ways to engage with the public. Billboards have been popular for years because of their versatility and size. Additionally, with added interactivity, they connect with consumers in increasingly interesting ways. Public health organizations use billboards for a variety of projects, including stopping smoking. A popular Swedish pharmacy’s stop smoking billboard features a large image of a man and an integrated smoke detector. When smoke is detected, the man in the billboard image comes to life, emitting a sharp, hacking cough. In the UK, a scented bus shelter ad for a new vegan cookbook targeted another sense. Featuring the sweet smell of chocolate fudge cake, the advert encouraged commuters to give vegan cooking a try.
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