AR shopping app targets Chinese millennials

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

The newest trend in retail is experiential shopping – making a shopping trip more about the overall experience than simply purchasing something new. We have seen this with innovations such as a platform that gamifies shopping and in-store AR experiences. Now, a Chinese startup is combining experiential retail with AR technology in a new mobile app, dubbed CoolHobo (no, not a drifter with a bag on a stick, but a slight mispronunciation of the Chinese word for carrot). The CoolHobo app allows shoppers to find products in a store, learn more about the products, and receive reviews from friends. The…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.