AR shopping app targets Chinese millennials

AR shopping app targets Chinese millennials

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The newest trend in retail is experiential shopping – making a shopping trip more about the overall experience than simply purchasing something new. We have seen this with innovations such as a platform that gamifies shopping and in-store AR experiences. Now, a Chinese startup is combining experiential retail with AR technology in a new mobile app, dubbed CoolHobo (no, not a drifter with a bag on a stick, but a slight mispronunciation of the Chinese word for carrot). The CoolHobo app allows shoppers to find products in a store, learn more about the products, and receive reviews from friends. The company expects to focus first on the grocery market, and expand later to other types of retail.

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