AR startup creates avatars for football players

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As the world increasingly engages with augmented reality (AR), we have seen various innovations use the technology to enhance the consumer experience. For example, the World Lens app allows diners to view their meal before they order. In the sporting world, Australian company Arival developed a range of AR features to change the way fans engage with the sport, both in the stadium and out. Now, a partnership between AR startup Octi and the National Football League Players Association (NFLPA) aims to engage fans in a similar way. This innovative enterprise takes advantage of AR technology to create avatars of different football…

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