Consumers’ online activity raises funds for charity

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Of all the strategies out there for increasing charitable donations, an effortless contribution process is surely one of the most effective. We’ve already seen that premise put to work in the online SwipeGood and Pennies services — not to mention Australia’s Shebeen bar — and now California-based Ark is doing something similar. Billing itself as “Internet for good,” Ark lets users earn money for the causes they care about simply by going about their usual online activities.

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