Art museum app enables patrons to follow visitor-created tours

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The German-based Kunstmatrix has already utilized technology to enable people to curate their own virtual art galleries. Hoping to give visitors their own platform for curation, the Cleveland Museum of Art has launched its Artlens app, which can be used by patrons to offer their own suggested path through the collection. Those heading to the museum can download the iPad app for free, which uses indoor navigation technology to tell them which artworks are nearby and plan their tour around the building. If the Artlens iris logo is present next to an artwork, visitors can access audio and video content…

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