Supermarket creates dating site based on users’ shopping habits

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We’ve seen countless dating sites appear over the last few years, pairing potential partners based on anything from their literary tastes to their DNA. But a new dating service from UK supermarket ASDA is currently pairing singles based on their shopping habits. According to an ASDA survey of 10,000 shoppers in their stores, 71 percent of men felt a supermarket was a better place to find a date than a pub or a bar. Inspired by the findings, the supermarket has paired with dating site to create ASDA Dating, which matches singles based on their food preferences. Users of…

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