At Brazil-based fast food chain, packaging is edible
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Packaging is a necessary part of a lot of food distribution, and yet remains an environmental problem when it ends up contributing to landfills and litter. We've already seen projects such as Canada's Tiffin Project, which provides a small re-usable tin for takeaway customers to put their food in, but now a marketing campaign for Bob's fast food chain in Brazil has come up with another solution – by making its packaging edible. Conceived with the help of advertising agency NBS, the restaurant franchise wrapped its burgers in a kind of rice paper that can be eaten along with the…
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