Augmented reality app links offline and online without QR codes

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Is the end nigh for the QR code? We've seen it put to good use in countless innovative projects over the years, but just recently we're seeing a drift towards technology that can produce similar results without the codes. Capturio is a good example of that shift, and now Blippar is creating augmented reality effects from printed images without any need for activation from a QR code. Blippar launched in August this year and has already secured partnerships in the UK with Tesco's, Cadburys and the Metro newspaper. Users of the app simply scan a Blippar image — identifiable by…

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