Augmented reality platform enables consumers to virtually try before they buy

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There have been numerous efforts to make augmented reality more than just a technological gimmick – from digital museum learning aids to virtual outdoor supermarkets. Now, France-based Augment is hoping to make it a useful sales tool for enabling consumers to see how products will look before they commit to buying. Designed as a presentation platform for e-commerce businesses, the consumer app uses augmented reality technology to virtually place 3D models of products into physical locations. The company hopes that – by placing the Augment logo on printed material – users will be encouraged to scan it using their smartphone…

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