Innovations That Matter

Augmented reality platform enables consumers to virtually try before they buy


France-based Augment is hoping to make AR a useful sales tool by allowing consumers to see how products will look before they commit to buying.

There have been numerous efforts to make augmented reality more than just a technological gimmick – from digital museum learning aids to virtual outdoor supermarkets. Now, France-based Augment is hoping to make it a useful sales tool for enabling consumers to see how products will look before they commit to buying. Designed as a presentation platform for e-commerce businesses, the consumer app uses augmented reality technology to virtually place 3D models of products into physical locations. The company hopes that – by placing the Augment logo on printed material – users will be encouraged to scan it using their smartphone or tablet to bring the products to life. Consumers can see what products look like from all angles, and even visualize it in life-size scale in a room. The platform could make print campaigns more engaging and provide better product demonstrations for online shoppers, helping to boost sales and reduce return rates, according to the company. The following video shows the app in action: The team has recently raised EUR 220,000 in funding that will enable them to take the app to the US market. Are there other ways AR could be used to benefit both retailers and consumers? Spotted by: Murray Orange



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